Michael Wangbickler gave the keynote presentation ironically addressing Wine Tourism Does Not Exist. It’s his belief people don’t visit a region solely for wine tasting. You need to offer alternatives. Officials from Umbria and Perugia welcomed us with open arms and we adjourned for a lunch featuring the food and wines of Puglia. Puréed artichokes with sheep’s milk ricotta, Orecchiette pasta, slow cooked pork capocollo potatoes with lampascioni onions and a dark chocolate terrine with pumpkin were accompanied by copious amount s of wine from the Puglia region, provided by the Movimento Turismo del Vino Puglia. Sessions continued throughout the day on all aspects of wine blogging and wine tourism. The speakers came from all corners of the globe and offered diverse points of view. Marcy Gordon from Come For The Wine gave a twitter workshop. Melba Allen from the south of France addressed what today’s wine tourist expects. David Lowe from the U.K. spoke about the impact new technologies will have on wine tourism. Mary Cressler spoke about the importance of a sense of place. Those were but a few of the many presentations offered to attendees on day one.
Weary from a full day, we returned to the Hotel Gio. Little did we know that the next morning we would awake to a winter wonderland.