He explains that he's making wine for a broad range of customers, from the person who has never tasted wine to the true connoisseur. "I don't buy enough wine to keep us in business", he says, so he makes wines for the people on the other side of the counter. He listens to his customers, too, and enjoys interacting with them.
The Tesoro philosophy has built a strong social community in several short years. It started with the Old Town Tasting Room itself – in the heart of both day and night life, open late after most country wineries have closed, a warm and friendly stopping place and destination.