A campaign Callaway launched ruffled some feathers, however: "White Wine Is All We Make". Joe says the German winemaker Callaway had at the time was trained in whites, primarily Riesling and the reds he produced weren't so good. The inside joke at the time was "white wine is all they know how to make."
The emphasis here is on slowing the pace of life, winding back the clock to an earlier time. When you approach the tasting room, you get the feeling you could be in Europe. A bright red exterior with striped awnings and the words Rhône, Bordeaux, Bourgogne, Dijon, Marseilles and others beckon you to enter.